Bet365 is one of the largest and most successful betting sites in the world. The registration as well as the deposit runs absolutely smoothly. Everyone will find something in the extensive range of bets. The selection of live bets as well as the betting odds offered are part of the highest standard in the betting industry!
Industry leader and success with the tipsters: But what’s the secret of success? In the following report we try to track it down. In addition to the advantages, we will not forget about any weaknesses, and in this way draw the reader as detailed a picture as possible!
A large part of Bet365’s success is based on its betting offer, which is exceptional especially with regard to the betting markets, but also in its ante-post betting program.
Live bets play a major role in sports betting today. They are fast-paced and add an extra kick to the tension that is on the pitch. The attractiveness of this type of betting was recognized early at Bet365 and in 2006 they were one of the first providers to even include live streams in their in-play offers.
New customers can claim the bet365 sign-up bonus of up to 100 €/$£ in bet credits. Existing customers also have the opportunity to use bonus offers at Bet365. There are specific offers for baseball, basketball, tennis, ice hockey, rugby and soccer tipsters, Fans of US sports can also enjoy a combined bonus.
Bet365 Overview & Top 3 Football Betting Sites worldwide
- Bet365 betting site & app
- Bet365 sportsbook
- Bet365 live betting
- Bet365 betting odds
- Bet365 registration & promotions
- FAQ Bet365 betting account
- Bet365 deposits & withdrawals
- Bet365 customer service
- More information on Bet365
Bet365 betting site, mobile site / app
In the best case, it enables an undisturbed user experience, in the worst case it becomes annoying: the website or the app and their usability. A well-structured, intuitive and functional user interface is therefore essential. In the case of Bet365, an extensive product portfolio and an equally immeasurable selection of betting options must be accommodated and presented in a reasonable way.
As with any app, easy accessibility is also essential. The Bet365 app download is available for free in the Apple Store for iOS devices as well as in the Android Store from Google Play. To ensure that it runs smoothly, the minimum system requirements with regard to the operating system must always be checked. But anyone who regularly updates his or her smartphone or tablet is up to date anyway.
Alternatively, the Bet365 sportsbook can also be accessed via the mobile browser. In general there are no differences in use. Even the desktop version is closely related to the mobile editions in terms of page structure and organization of the content: on the smartphone, only the main menu, which contains the available sports, slides from the left edge of the page into the header. The betting slip is displayed at the bottom of the screen, regardless of the device, as soon as betting picks are selected.
Otherwise, there is not much to say about the navigation, which is hierarchically organized in the usual manner: you ultimately get to the events and offers by choosing the desired sports, the nation and ultimately the competition. In addition, the search function and various filters (e.g. by betting market or by team) can be used. Cross-references and further quick links are also always available at the right place for the respective live offer and the associated long-term bets.
The fact that mobile devices and no longer the desktop version have been the benchmark for all things is evident not only in the page structure but also in the functionality of the app and mobile sportsbook. In the past, it was still common practice to refer users to the desktop version for individual account actions, but now the entire administration of the user account can also be carried out via smartphone. This applies equally to deposits and withdrawals as well as account settings and the management of bets, including the use of special betting features (e.g. the popular Cash Out function).
Although the current German gaming legislation has made some cuts necessary in this regard – this affects e-sports offers and virtual sports betting, for example – Bet365 still has a wide range to offer. Winter sports, water sports, martial arts and motor sports are just as much a part of it as popular sports for the masses, especially soccer, tennis and basketball. Sufficient space is also provided for marginal offers such as bowls, netball or hurling.
Of course, the main focus is on the already mentioned popular sports, among which we are primarily interested in football (soccer). This is where the entire variety of special bets unfolds. Around 90 betting options are available for all important matches, and even for matches in smaller leagues such as the top division in Algeria, there are occasionally over 60 betting markets to choose from. In the women’s league of Bangladesh, which we wouldn’t even have on our screen, there are at least 14. In addition to the mandatory main bets (win, result, handicap), the offers refer to over / under bets, corners, cards, goals, bets on players or events in particular time periods.
In all of this, the focus that Bet365 is putting on their ‘home market’ can also be seen. English football is represented right down to the lower leagues. This preference is also clear if you take a look at the long-term betting offer. The new English champion has not even been chosen and the next season is already being considered: In addition to champion and relegation bets, the offer includes team bets and even more specific ones about the ranking in the final table.
The main features of the Bet365 betting site
- Over 30 sports
- Good combination of popular sports and marginal offers
- Football from all over the world, from all divisions and competitions
- Focus on English events especially in football
- Great variety of match and special bets
- Long-term bets also apart from the usual ‘Who’s going to be champion?’ bet
- Large number of long-term bets on English Football, European competitions and International Cups
- 600,000+ live streams per year
Finally, the information services should be mentioned, namely game statistics, scoreboards and live streams, which have a significant impact on the quality of the sportsbook. The classic team and head-to-head statistics are linked within the footer, while live results and scoreboards can be found directly at the respective live event. These stats show what is happening on the pitch in great detail. It is widely known that Bet365 has one of the largest live stream offers in the industry, with well over 600,000 games being broadcast every year.
Bet365 live betting
Bet365 now broadcasts around 600,000 events from a wide variety of sports every year: soccer, tennis, basketball, darts, table tennis, ice hockey, volleyball and many more.
The number of in-play betting events that can be found in the live betting center of the English bookmaker is, certainly, significantly higher. Many matches that were already included in the pre-game sportsbook are also covered live, with the focus once again on football.
Games that can be streamed later are marked with a symbol (“Play”) in the pre-match offer. The streams are accessible to all active customers, A betting account and proof that it is used for betting and not just because of the additional goodies is required. “Active” in this sense is anyone who has credit in the player account or who has placed a bet within the past 24 hours.
More details about the Bet365 live streams
The simple rule, according to which the popularity of an event also increases the number of available betting markets, applies here as well as with advance bets. As a result, tipsters can choose from a wide range of betting options for the big games in football, including, among other things, the particularly fast-paced time range bets.
So that the overview of the betting offer doesn’t become too complicated, there is a well-structured live betting menu that allows you to quickly switch between events, as well as a live betting calendar that can be filtered by type of sport and by day of the event.
In addition to the live streams, there are the tried and tested live scoreboards and statistics that support tipsters in their decisions.
Bet365 betting odds
The betting odds not only provide information about the probability of winning a bet (lower odds = higher probability of winning), but also about the payout rates of a bookie. Specifically, it is about determining how much of the stakes go into the payout of a winning bet and what proportion the provider retains as a profit margin. Where “profit” is a misleading term; rather, the company expenses such as personnel costs, infrastructure and much more have to be paid before one can speak of profit at the end of the day.
Licensed and reputable bookmakers generally operate with an average odds key of between 90 and 95 percent. This portion of the betting income is returned to the customer in the form of bet wins. In this case we speak of an average value: It applies across the entire betting offer, which means that there is some range to calculate individual offers higher and others lower.
In general, there is a gradient according to demand, so the offers preferred by customers are given a higher payout key than marginal offers. This applies to both types of bets and betting events. So the rule is that main bets pay more than special bets, and the same applies for a Champions League game compared to a match in Bangladesh. In addition, the more betting outcomes are possible, the lower the odds key. The long-term bet on who will win a competition is often subject to a low payout rate.
If you compare Bet365’s payout ratio with the competition, the bookie’s strength lies primarily in its consistency. While the sportsbooks of other betting providers show greater fluctuations, the English provider keeps his odds level relatively stable within a league. The gap between the first and second division, for example, or between the pre-game and the live offer is also lower, as our sample calculations have shown.
Bet365 registration and bonus promotions
If you want to bet at Bet365, you have to set up a customer account. On the one hand, betting providers are legally obliged to ensure that their own customers are of legal age. On the other hand, an account simplifies the process of placing bets and offers many advantages such as insight into your own betting history and the management of bonuses, credits and open bets.
In order to open a personal betting account, the registration process must be completed. Important data such as name, address, date of birth and contact details (email and telephone) must be provided. In addition, new customers can define a user name for their account and a login password. In order to activate the account, a confirmation of the email address is necessary. For this purpose, Bet365 sends an automated message with an activation link to the customer.
Using the registration form, tipsters can already determine whether they want to be regularly informed about bonus promotions by Bet365. This mainly applies to short-term and time-limited offers. In addition to these, Bet365 also has a number of “long-running” products in its program. The most important of these is the so-called new customer bonus.
Up to € 100 credits to bet for every new customer at Bet365
The new customer bonus is intended as an incentive and support for the first betting experience at Bet365. This is an additional betting credit that is donated by the bookie itself and is tied to certain conditions.
The bonus can be redeemed in the course of the first deposit into the betting account. This must be done within 30 days of registration and at least 5 euros have to be deposited by the new customer for the offer to take effect. But be careful: The amount of the deposit determines the amount of the bonus! The offer is to double the customer’s deposit, which corresponds to a 100% deposit bonus. Anyone who pays 5 euros has the opportunity to receive 5 euros free credit. A maximum of 100 euros bonus is possible.
All deposit methods qualify to receive the new customer bonus, with the exception of Trustly (Attention: Trustly is only available for customers from Austria!). If you want to use this transfer option but do not want to miss the bonus, you must have completed the identity check before. This is due before the first payout at the latest and is required by the licensing authority for reasons of player safety.
In order for the bonus to actually land on the betting account, the deposit must first be converted into bets. A period of 30 days also applies here, counted from the payment. The bets must be placed and – this is also important – settled within this period. Long-term bets whose evaluation is further in the future are therefore not possible. Then the “betting credits”, as Bet365 calls its bonus, are credited to the account.
These requirements must be met with the deposit in order to unlock the betting credits:
- Minimum odds of 1.20 apply to all bets.
- Bets or parts of bets that are settled with the cash out function will not be taken into account.
- If there are several bets on different outcomes of the same betting event, only the bet with the highest stake will be taken into account.
- Be careful with the “Edit bet” function and the push settlement of live bets: There are also restrictions here.
The title ‘betting credits’ is chosen wisely by Bet365 because this credit cannot be paid out, but is intended for betting. As soon as these credits are activated, you can bet with them. If these are not or only partially used after 90 days, the remaining credits will expire. Profits from these bets will be credited to the player’s account – minus the stake.
These are the essential requirements of the offer and what immediately catches the eye is the bookie’s generosity: The deposit only needs to be turned over once and the betting credits are not subject to any essential conditions as soon as they are released. The time horizon of 30 days to place bets with the deposit is also large enough. The Bet365 new customer program thus proves to be practical and can even be fully exploited with a smaller betting budget (funds of a maximum of 100 euros).
Other bonus offers from Bet365
The two most important offers for football fans are briefly described below, but the terms and conditions of the offer may differ and can be found at the Bet365 website.
Boring game – money back !: This offer is aimed at football tipsters and offers the prospect of a refund of bets if the match ends in a draw. On the one hand, of course, the requirement is that the bet is lost, and on the other hand, three specific betting markets are covered by the offer: “Exact result”, “Half-time / final result” and “Scorecast”. Stakes placed with real money are also returned as real money, bets paid with betting credits are given back again in betting credits.
Guarantee in the event of a substitution: This offer is also a cash back offer. Bets on certain football player markets are covered, including some scorer betting offers (e.g. 1st goal scorer, last goal scorer, next goal scorer), some double bets (e.g. 1st goal scorer of a particular team) as well as score, win and timecast. The exact list can be found at Bet365. The “insured event” occurs if the player selected is substituted before the end of the first half and the bet has not yet been settled; then the tipster receives his stake back in betting credits. The offer is valid for single bets.
FAQ: Bet365 betting account and its functions
You need to register and open a betting account in order to be able to place bets. The account can be used to manage bets and funds. The processing of deposits and withdrawals, the use of bonus offers and the insight into the personal betting history are just a few of the many advantages of a betting account.
Language settings can be made and betting credits managed via the betting account. In addition, there are important functions such as processing open bets or their early settlement using cash out in order to avert losses or secure profits. The Bet365 live stream is also available via the betting account, in which many soccer games, but also the NBA and NHL are broadcast.
With the “Edit bet” feature, live or advance bets that have already been placed can be changed by adding, swapping or removing selections. In individual cases, the type of bet can also be changed, for example from a 3-way bet to three double bets or from a win/place bet to a win bet. Even the stake can be increased. The specific options available depend on the respective bet.
The bet configurator is a feature of Bet365 and makes it possible to create an individual match bet from up to 12 selections. This means that several betting options can be combined in one bet for the same game. The configurator is available for football, basketball and tennis and is displayed together with the betting markets as soon as a match has been selected. As soon as the bet has been added to the betting slip, it can also be included in a multiple bet there.
The “Cash out” function enables bets that have already been placed to be settled ahead of time. This is useful, for example, to secure a profit from an accumulator bet if the last and only open pick now seems too uncertain due to unexpected changes. The respective cash out price offered by Bet365 (if a cash out is available for this bet) is written directly in the betting account under “My bets” next to the open bet. Also only partial amounts of the bet can be evaluated, and an “Auto Cash out” can be programmed.
Bet365 deposits and withdrawals
In order for a bet to be placed at Bet365, the betting account must be credited. After the registration or whenever the account balance is too low to afford the desired bet, a deposit must be made. Profits can of course be withdrawn in the same way and thus made available on the bank account or another payment account. The following list shows the payment options that German customers can use to process money transfers to and from the betting account.
Payment methods available at Bet365
These are the most popular payment methods available at Bet365 worldwide
Credit cards (VISA, MasterCard)
Debit cards (VISA, Electron, Maestro, MasterCard)
For customers from Austria, the PayPal and GiroPay payment options are no longer available, Trustly is available instead (only for deposits). In contrast, Swiss Bet365 customers can use debit cards, credit cards, the PaysafeCard, bank transfer and cheque. In any case, it is important that the owner of the payment account has an agreement with the betting account user – in the best case it’s the same person of course. This will be checked at latest in the course of the account verification by Bet365. This is an identity check to ensure player safety and prevent abuse.
This small and essential hurdle has to be cleared before the first payment, if it wasn’t already done by the customer. In this context, it should be noted that not all deposit options are also available for withdrawals. In general, the same means of payment must be used that was selected when the account was topped up. If this is not possible, the bank transfer will act as an alternative.
Big plus: Bet365 processes all money transfers, whether deposits or withdrawals, free of charge. Regardless of this, the payment service provider may incur costs. Information on this can be obtained directly from the provider.
Bet365 customer service
If you want to get in contact with the Bet365 customer service, you can do so in three ways: Live chat, email and even by letter. The live chat is available around the clock, i.e. 24/7. There is no telephone hotline but most questions can be answered in the FAQ collection anyway. This is structured according to subject areas, and there is also a search function.
The help pages are very extensive and deal with questions relating to the administration and use of the betting account (payment process, login problems, various settings, etc.) as well as placing bets, betting rules, necessary betting know-how and betting functions such as the cash out function
Further information about Bet365
Bet365 is one of a new generation of betting providers that the Internet era brought about and that essentially focuses on this sales channel. In contrast, there are traditional bookmakers such as William Hill or Ladbrokes, who still rely on their English betting shop branches and in some cases still on on-course offers at the racetracks. Telephone bets only play a minor role in our times.
Among the now countless online sportsbooks, Bet365 still stands out today, despite the increasing pressure opposed by their competition. The greatest confirmation of quality is certainly provided by the more than 63 million customers worldwide, but the bookie is also receiving recognition from the gaming industry. Bet365 regularly leads the Power 50 rankings of the industry association EGR and dominates the SBC Awards: In 2020, the company received the award fot Sportsbook of the Year for the seventh time in a row.
Reach: The Bet365 Sportsbook …
… is used by 63 million customers worldwide,
… appears in 20 languages and
… in over 150 countries.
The English bookie is pursuing a completely different strategy than the gambling groups formed by mergers and takeovers that are now behind many well-known brands (e.g. bwin, Ladbrokes, Sportingbet). Of the total of 5,000 employees who work at 8 locations, the majority still works in Stoke-on-Trent, where Denise Coates founded the company in 2000.
Bet365 has long since moved from their former container office to an impressive company headquarter, obviously for reasons of space. Today the betting company is not only the largest employer in town, it is also the largest taxpayer in the UK. There is probably nothing more to add…
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